VN Nails noticed that their foot traffic had drastically dropped off. The Writing Detective assisted with updating their website and their Google Business Profile to improve local SEO. The salon got three new bookings the very next day and reported that foot traffic has increased.
Corporate blogging has come a long way from its early days as a platform for sharing company news and updates. Today, it’s a cornerstone of content marketing and public relations (PR) strategies, driving traffic, building brand authority, and engaging audiences in meaningful ways. As digital communication evolves, corporate blogging must adapt to new technologies, changing […]
Corporate blogging has evolved from a side project to a central pillar of many organizations’ marketing strategies. A well-maintained corporate blog can enhance brand authority, foster customer trust, and drive traffic to your website. However, creating a successful blog requires more than posting occasional updates—it demands a thoughtful approach informed by industry leaders who have […]
Trust is the currency that sets successful brands apart. Building brand trust and maintaining trust isn’t an easy task, but blogging offers a unique opportunity to connect with audiences on a personal level, demonstrate authenticity, and establish long-term credibility. By focusing on transparency and engagement, brands can turn blogs into powerful trust-building tools that go […]
