Services
Case File: Services
Eight Disciplines, One Practice
Content, SEO, AI visibility, PR, social, editing, ghostwriting, brand voice, and website design, handled as one coordinated practice instead of eight separate hires. Here’s what each one covers.
Content & SEO
Search engines still reward clear structure and real expertise. I build content strategy around the topics you already have authority on, then structure it to rank: keyword research, on-page optimization, internal linking, and writing that sounds like a person, because I am one.
AI Visibility
AI Overviews, ChatGPT, and Perplexity are answering the questions your buyers used to type into Google, often without sending them to your site at all. Getting cited in those answers takes a different kind of structure than traditional SEO: clear entities, extractable facts, and content built to be quoted. I audit how your brand shows up across AI tools right now, then close the gaps so you’re the source getting cited instead of left out.
PR & Media
I work with experts and mission-driven organizations to turn what they know into stories editors and journalists want to cover. That means finding the angle that makes your work newsworthy, then writing the press releases, media kits, and pitch narratives that put it in front of the right people. The aim is to make it easy for a reporter to see your value right away, so your message gets covered instead of filed away.
Social Media Marketing
Social media for a serious brand does not need to chase every trend or hit a daily quota. I build research-backed content calendars that stay consistent and sound like you, aimed at readers who care about substance more than volume. The posting becomes a natural extension of your professional presence, built for people who are paying attention, not just scrolling past.
Content & Editing
Every sentence should be doing something. I offer structural and developmental editing that goes past grammar and spelling, the kind of edit that sharpens your argument, clears up muddy ideas, and fixes pacing that isn’t working. I’ve edited reports, academic manuscripts, and editorial collections, always as a second set of eyes trained to catch what the writer can no longer see because they’re too close to it.
Ghostwriting
Not everyone who has something worth publishing has time to sit down and write it. As a ghostwriter, I write in your voice, for fiction, nonfiction, articles, and speeches, so the finished piece sounds like you, not like me. The process is collaborative: you bring the knowledge and the perspective, I do the drafting and the research, and we go back and forth until it’s right. It stays confidential the whole way through.
Brand Identity
A brand should look and sound like one thing everywhere it shows up: your logo, your voice, and everything in between. I work across both sides, visual identity (logo design, brand kits) and the voice and messaging that carries it, so a landing page, a client proposal, and your business card all sound and look like they came from the same place.
WordPress Website Design
Your website is often the first real conversation a prospective client has with your business. I design and build WordPress sites that load fast, read clearly, and convert, without bloated page builders or generic templates. Every site is built around how your business runs, with the content and structure to back it up.
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