Real coverage, built on a story worth covering.
I work with experts and mission-driven organizations to turn what they know into stories editors and journalists actually want to cover. That means finding the angle that makes your work newsworthy, then writing and pitching it the way working journalists expect, not a generic press release blasted to a list. A deeper breakdown of how this work actually holds up lives in this article.
Most pitches fail because they lead with what the business wants to announce, not with why a journalist’s audience would care.
Journalists look up a sender before responding. A site that reads as credible and a track record they can verify make a pitch land.
Earned media builds credibility that supports everything else, sales conversations, hiring, future pitches, not just a single news cycle.
Finding the specific angle that makes your work newsworthy to the outlets and journalists who’d actually cover it.
Identifying the right journalists and outlets for your story, not a generic mass list.
Pitches written the way working journalists expect to receive them, not a repurposed press release.
Direct outreach and appropriate follow-up, handled so it reads as professional, not persistent in an annoying way.
I find the specific angle in your work that would actually interest a journalist’s audience.
I identify the right outlets and journalists for that specific story, not a generic list.
I write and send pitches the way working journalists actually expect to receive them.
I handle appropriate follow-up so outreach reads as professional persistence, not spam.
No one can honestly guarantee a specific placement. What’s guaranteed is a real, well-targeted pitch built around a genuine angle, the same standard held for every other service.
A specific angle that connects to something a journalist’s audience already cares about, not just an announcement about your business.
Press releases are one tool among several. The core of the work is finding the right angle and pitching it directly to the right people.
It varies widely by story and outlet. A realistic pitch process takes weeks, not days, and depends on the angle being genuinely strong.
If you have real expertise or a real story but don’t know how to make a journalist care, that’s exactly where this starts.
EARNED MEDIA CAMPAIGNS
Each package is based on the amount of research, pitching, follow-up, opportunity monitoring, and writing I will put into the account. Earned coverage is never guaranteed.
FOCUSED ENTRY POINT
$450/month
Month-to-month with no minimum commitment. Continue as long as the focused pace fits your goals and budget. If the campaign earns a contributed-article opportunity, writing is available separately for $300.
ONGOING CAMPAIGN
$1,500/month
Three-month initial commitment. Additional earned articles are $300 each.
EXPANDED AUTHORITY
$2,500/month
Three-month initial commitment.
Your expertise stays yours: You provide the facts, examples, opinions, quotations, and source material for journalist responses. I shape that information into a polished response and manage submission. I do not invent quotations or speak on your behalf without your input.
Request PR & Media SupportPRESS RELEASE WRITING & DISTRIBUTION
I write and prepare the release, manage submission, and give you the distribution reporting. Choose the reach that makes sense for the news you have to share.
Wire services reject advertorial, false, duplicate, defamatory, explicit, illegal or malicious content, as well as promotions involving academic-writing services, gambling, short-term loans, firearms, tobacco or vaping, weight-loss or supplements, sexual-enhancement products, easy-money schemes, stock picks or trading bots, forex platforms, cloud mining, black-hat SEO or harmful code.
Financial and cryptocurrency topics: Verifiable contact information and a postal address must appear on the organization’s website or social profiles. Final approval rests with the distributor.
AFFORDABLE DISTRIBUTION
$300
PREMIUM DISTRIBUTION
$950
Wire distribution places your release across a distribution network. It is separate from one-to-one earned media pitching and does not guarantee editorial coverage.
Request a Press Release