Glamour Magazine – Pucker Up Beauty

Securing a mention in a prestigious publication like Glamour can significantly boost a brand’s visibility and credibility. This case study will explore the steps taken to get Laura Pucker, founder of Pucker Up Beauty, mentioned in a Glamour article on the best eyelash serums in 2023.

Laura Pucker is the founder of Pucker Up Beauty, a beauty brand that specializes in skincare and eyelash products. Pucker Up Beauty had gained a reputation for its high-quality eyelash serum, and Laura aimed to expand her brand’s reach by securing a mention in a prominent beauty publication.

Objectives:

1. To get Laura Pucker and Pucker Up Beauty featured in top-tier magazines and media outlets
2. To increase brand visibility and credibility.
3. To attract new readers to PuckerUpBeauty.com

Strategies and Execution:

1. Media Pitches
2. Qwoted monitoring

Results: After implementing these strategies, Laura Pucker successfully secured a mention for Pucker Up Beauty’s eyelash serum in Glamour’s article on the best eyelash serums of 2023. The product was featured as a budget-friendly option with effective results.

Impact:

1. Increased brand visibility: The mention in Glamour significantly increased the visibility of Pucker Up Beauty, attracting a wider audience.
2. Enhanced brand credibility: Being featured in a reputable publication like Glamour boosted the credibility of Pucker Up Beauty.

Conclusion: Securing a mention in Glamour required a strategic approach that combined product quality, compelling storytelling, and effective outreach. By successfully executing these steps, Laura Pucker and Pucker Up Beauty achieved their objectives and gained valuable exposure in a highly regarded beauty publication.

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Lindsey Chastain

Founder and CEO at The Writing Detective

Lindsey Chastain, founder of The Writing Detective, is an educator and writer. With over a decade of experience in academia, she has taught and designed various university-level courses, authored numerous ghostwritten books, and contributed significantly to the media industry as a Web Content Editor and Managing Editor. Her exceptional work has earned her the esteemed Sequoyah Award, as well as accolades for news coverage, in-depth reporting, column writing, sports coverage, and community leadership. She holds a BA and MA in English from the University of Oklahoma and the University of Central Oklahoma, respectively.

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