Securing a mention in a prestigious publication like Glamour can significantly boost a brand’s visibility and credibility. This case study will explore the steps taken to get Laura Pucker, founder of Pucker Up Beauty, mentioned in a Glamour article on the best eyelash serums in 2023.
Laura Pucker is the founder of Pucker Up Beauty, a beauty brand that specializes in skincare and eyelash products. Pucker Up Beauty had gained a reputation for its high-quality eyelash serum, and Laura aimed to expand her brand’s reach by securing a mention in a prominent beauty publication.
Objectives:
- To get Laura Pucker and Pucker Up Beauty featured in top-tier magazines and media outlets
- To increase brand visibility and credibility.
- To attract new readers to PuckerUpBeauty.com
Strategies and Execution:
- Media Pitches
- Qwoted monitoring
Results: After implementing these strategies, Laura Pucker successfully secured a mention for Pucker Up Beauty’s eyelash serum in Glamour’s article on the best eyelash serums of 2023. The product was featured as a budget-friendly option with effective results.
Impact:
- Increased brand visibility: The mention in Glamour significantly increased the visibility of Pucker Up Beauty, attracting a wider audience.
- Enhanced brand credibility: Being featured in a reputable publication like Glamour boosted the credibility of Pucker Up Beauty.
Conclusion: Securing a mention in Glamour required a strategic approach that combined product quality, compelling storytelling, and effective outreach. By successfully executing these steps, Laura Pucker and Pucker Up Beauty achieved their objectives and gained valuable exposure in a highly regarded beauty publication.
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