Lindsey Chastain ran a three-month PR campaign for Dean Strong after the self-publication of his new book, A Bible and a Badge, as the Director of Client Services for At Large PR. Chastain oversaw the entire campaign and wrote press releases, pitches, and guest posts.
Corporate blogs often struggle to stand out. Many companies adopt a broad content approach, aiming to attract a diverse audience. However, casting too wide a net can dilute the impact of your content, leaving it lost in the noise. This is where a micro-niche content strategy comes in—a focused, highly targeted approach designed to engage […]
So, you’re considering expanding your corporate blogging strategy into emerging markets? That’s a smart move. These markets offer incredible potential for growth and brand building, but they also come with unique challenges that require a well-informed approach. Successfully navigating them requires understanding cultural nuances, language barriers, and content preferences. Let’s break down both the opportunities […]
Corporate blogging has evolved from being a niche marketing tool to a core strategy for businesses looking to build authority, generate leads, and improve customer engagement. Yet, despite its widespread adoption, many companies struggle to measure the return on investment (ROI) of their blogging efforts. Without clear insights into performance, it’s easy to question whether […]
