Lindsey Chastain ran a three-month PR campaign for Dean Strong after the self-publication of his new book, A Bible and a Badge, as the Director of Client Services for At Large PR. Chastain oversaw the entire campaign and wrote press releases, pitches, and guest posts.
Corporate blogging has evolved from a side project to a central pillar of many organizations’ marketing strategies. A well-maintained corporate blog can enhance brand authority, foster customer trust, and drive traffic to your website. However, creating a successful blog requires more than posting occasional updates—it demands a thoughtful approach informed by industry leaders who have […]
Trust is the currency that sets successful brands apart. Building brand trust and maintaining trust isn’t an easy task, but blogging offers a unique opportunity to connect with audiences on a personal level, demonstrate authenticity, and establish long-term credibility. By focusing on transparency and engagement, brands can turn blogs into powerful trust-building tools that go […]
The world of public relations (PR) has undergone a seismic shift over the past two decades. What once revolved around press releases and media pitches now includes a broader, more dynamic set of tools. Among these tools, blogging has emerged as a cornerstone of modern corporate communication. It’s not just a trend; it’s a transformative […]
