Depending on the stage of the buyer’s journey, different gifting strategies may be more effective. Personalization is a powerful psychological trigger that can influence a customer’s decision, so it’s important to consider personalization at all stages of the buyer’s journey. When your brand is just beginning to gain awareness, personalized gifts can help create a connection with your customers. At the consideration stage, personalized gifts can help build credibility and trust. And at the decision stage, personalized gifts can reinforce the decision to purchase from your company. By incorporating personalization into your corporate gifting strategy, you can increase the chances of closing a sale.