Think of earned media like publicity, except this form of coverage is typically earned via public relations efforts rather than payment or advertisements. Earned media allows an organic route into the public sphere through mentions across news articles, blogs, social media posts, and more.
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Corporate blogging has evolved from a side project to a central pillar of many organizations’ marketing strategies. A well-maintained corporate blog can enhance brand authority, foster customer trust, and drive traffic to your website. However, creating a successful blog requires more than posting occasional updates—it demands a thoughtful approach informed by industry leaders who have […]
Trust is the currency that sets successful brands apart. Building brand trust and maintaining trust isn’t an easy task, but blogging offers a unique opportunity to connect with audiences on a personal level, demonstrate authenticity, and establish long-term credibility. By focusing on transparency and engagement, brands can turn blogs into powerful trust-building tools that go […]
The world of public relations (PR) has undergone a seismic shift over the past two decades. What once revolved around press releases and media pitches now includes a broader, more dynamic set of tools. Among these tools, blogging has emerged as a cornerstone of modern corporate communication. It’s not just a trend; it’s a transformative […]
