A real estate logo is one of the most important elements of real estate branding. It is the first thing that potential clients will see, and it needs to be eye-catching and memorable. Over the years, real estate logos have evolved to become more sophisticated and professional.
The Evolution of the Real Estate Logo
The real estate logo has come a long way since its inception. Early real estate logos were simple and featured the company’s name or the property. However, modern real estate logos are more sophisticated and often feature intricate designs or images.
According to the National Asociation of Realtors, “In 1916, the term “REALTOR,” identifying real estate professionals who are members of the National Association and subscribers to its strict Code of Ethics, was devised by Charles N. Chadbourn, a past president of the Minneapolis Real Estate Board. The collective marks REALTORS® and REALTOR® were registered with the United States Patent and Trademark Office on Sept. 13, 1949, and Jan. 10, 1950, respectively.”
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