A business crisis can strike at any time, regardless of the size or industry of your organization. When such an event occurs, it’s essential to have a well-thought-out crisis communication strategy in place. One of the most effective tools to help you manage the situation is the press release. In this blog post, we will explore how to use press releases to handle a business crisis and highlight examples of successful campaigns that have leveraged this powerful tool to mitigate damage and protect their brand.
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