Small businesses are the backbone of the American economy. According to recent studies, they account for more than half of all private sector employment and over 60% of new jobs created in the United States every year. So it’s no wonder that so many people are starting their own small businesses these days.
But what about those who have already started a small business and are looking for ways to take it to the next level? Writing a book can be a great way to promote your small business and give it the boost it needs to succeed.
Think about it — when was the last time you read a book and thought to yourself, “Wow, I really need to buy whatever that author is selling!”? Probably never, right? But that’s because most books don’t try to sell you anything. They’re simply entertainment or informative reads that provide value in some way.
On the other hand, a book that’s specifically written to promote a small business can be an incredibly powerful marketing tool. It allows you to position yourself and your business as an expert in your field, which can attract new customers and clients.
And it’s not as difficult as you might think to write a book. You don’t need to be a professional writer — simply compiling a collection of helpful tips, advice or case studies from your business can make for a great read. If you’re not sure where to start, there are plenty of resources available to help you, including ghostwriters who can take care of the writing for you.
Position yourself as an expert in your field. In today’s competitive marketplace, it’s not enough to simply be an expert in your field- you also need to be able to prove it. And what better way to do that than by writing a book? After all, a book is the ultimate authority on any given subject.
By authoring a book on your area of expertise, you are sending a clear message to potential clients and customers: I know what I’m talking about. I am the go-to person in my field. If you want the best possible results, you need to come to me. So if you’re looking to position yourself as an expert in your field, writing a book is the way to go. It may seem like a lot of work, but it will be worth it in the end when you see the impact it has on your career.
Attract new customers and clients. People are always impressed by someone who’s written a book. Plus, it’s a great conversation starter — people will be more likely to approach you if they see that you have a book out. And once you’ve got them talking, you’re well on your way to making a sale or landing a new client.
Build credibility and authority in your industry.
A funny thing happens when you write a book — people start to treat you like an expert. It’s like the moment you get a degree or certification — all of a sudden, people listen to what you have to say and give your opinion more weight. And it’s not just that people think you’re smarter (although that doesn’t hurt). A book shows that you have enough knowledge of a subject to fill an entire volume. That’s a level of commitment and dedication that most people can’t match. When you have a book, people see you as an authority figure — someone who knows what they’re talking about and is worth listening to.
Gain exposure for your small business.
A small business can use a book as a marketing tool to help gain exposure and build credibility. A book can be a helpful addition to a marketing campaign, providing an authoritative source of information about the business. It can also be used as a PR tool, generating media coverage and helping to raise awareness of the business.
Additionally, a book can help to build relationships with customers and clients, providing insights into the company’s culture and values.
According to Forbes, “A published book in any form (e-book, self-published, or traditionally published) also opens doors to numerous off-shoot opportunities for reach and sales such as podcast and print interviews, media exposure, guest blogs, speaking engagements, panel discussions, book clubs, and much more.”
Generate passive income.
Passive income is money that you earn without having to actively work for it. And one of the best ways to generate passive income is by writing a business book. Business books typically sell for a high price and can continue to generate income long after they are published. In other words, once you write a business book, it has the potential to keep making you money month after month, year after year.
Gain media attention.
If you are looking to increase your media presence or establish yourself as a thought leader in your industry, you need to be seen and heard. When pitching yourself as a speaker for podcasts, television shows, forums, webinars, etc., it’s a lot easier to get in the door with the phrase “new book” than “cat photo.”
You don’t need to write a tome.
The biggest misconception about writing a business book is that it has to be an exhaustively researched work of several hundred pages. But that’s simply not true — a book can be whatever length you want it to be, as long as it’s helpful and informative.
A shorter book is often more appealing to busy readers and can be just as effective in promoting your business. Workbooks are also a great option.
Giving away a small book or workbook that provides value can drive traffic to your site, increase email subscribers, and create social media buzz — all of which can eventually lead to more customers and clients. Small books also can be successful on Amazon KDP.
If you’re thinking of writing a book to promote your small business, go for it! It can be a great way to build credibility and authority in your field, attract new customers and clients, and gain exposure for your business. Just make sure that whatever you write is helpful and informative, or hire a ghostwriter to make your literary dreams come true.
