Client: The Uncluttered Life — professional home organizing firm founded by Cathy Orr and Danica Carson (Arlington, TX / DFW)
Services: Blog Content, Pinterest Management, Social Media (Instagram & Facebook), PR & Media Placements
The Challenge
The Uncluttered Life needed to grow on three fronts at once: search visibility for a competitive home-organizing niche, an engaged social audience across Pinterest, Instagram, and Facebook, and national media credibility that would establish co-founders Cathy Orr and Danica Carson as go-to experts for journalists covering decluttering and home organization.
The Approach
I ran a coordinated, multi-channel strategy so search, social, and press all reinforced each other:
- Content Marketing: Regular blog publishing on theunclutteredlife.com targeting the search terms homeowners actually use when they’re overwhelmed and looking for help.
- Pinterest Management: High-volume pin publishing tied to blog content and the Hack Decks product line, built for a platform where organizing content performs exceptionally well.
- Social Media Management: Ongoing Instagram and Facebook content to build community and keep the brand visible between client projects.
- PR & Media Outreach: Ongoing pitching and journalist response (via reactive media pitching and direct outreach) positioning Cathy and Danica as expert sources for national home and lifestyle press.
The Results
Search authority, organic traffic, and earned media all moved together over the course of the engagement:
Key Highlights:
- Domain Rating climbed from 8 to 32 over six months — a 4x increase in the site’s overall search authority.
- Referring domains grew from 71 to 175, and backlinks jumped from 147 to 1,700.
- Organic traffic more than doubled, from 367 to 801 monthly visits.
- Google Search Console impressions grew nearly 28x — from 23,200 to 651,000 a month — while average ranking position improved from #30 to #5.
- 100+ earned media placements secured in national outlets including Martha Stewart, Real Simple, The Spruce, Homes & Gardens, AOL, and Living Etc., quoting Cathy Orr and Danica Carson as professional organizing experts.
- Instagram following grew from 223 to 248 in five months, with 180 posts and reels published generating over 22,000 reel views.
- Pinterest program published 300+ pins, generating thousands of monthly impressions and driving discovery traffic back to the site.
- Facebook following grew 25% over the engagement, from 75 to 94.
The Impact
The Uncluttered Life now shows up where its future clients are already looking — in Google search results, in Pinterest boards, and in the national press. The compounding effect of the strategy is visible in the numbers: a 4x jump in domain authority and a near-30x increase in search impressions, paired with 100+ media placements that put Cathy and Danica’s expertise in front of readers who trust outlets like Martha Stewart and Real Simple. Search, social, and PR are no longer three separate efforts — they’re building on each other.