Client: Tastes Better From Scratch – Food blog + Amazon-published cookbook by Lauren Allen
Services: Media Outreach, Expert Positioning, Press Release Distribution
The Challenge
Lauren Allen had already built a loyal following for her blog and cookbook, Tastes Better From Scratch, but she needed broader media visibility to:
- Drive new readers to her recipes.
- Strengthen her brand authority in the food and lifestyle space.
- Showcase her cookbook beyond her existing audience.
The goal was to position Tastes Better From Scratch as a trusted, go-to food resource for families, home cooks, and health-conscious eaters — not just another recipe blog.
The Approach
I developed a PR strategy focused on high-authority earned media placements and expert positioning. Each pitch was customized to highlight a different angle of Lauren’s work — from budget-friendly recipes to family traditions.
- Created tailored media lists across food, parenting, lifestyle, and mainstream outlets.
- Pitched different story angles (budget, healthy kids, holiday cooking, cultural traditions).
- Leveraged journalist requests to secure expert commentary opportunities.
- Supported the launch of her cookbook with targeted outreach to regional and national media.
The Results
Over 250 earned media placements — spanning top-tier national outlets, niche food publications, and regional press.
Key Highlights:
- USA Today
- Good Housekeeping
- Real Simple
- Parade
- Country Living
- Woman’s Day
- SheKnows
- MSN
- TIME
- The Guardian
- Healthline
The Impact
- Elevated Tastes Better From Scratch into a household name trusted by both national outlets and everyday families.
- Established Lauren Allen as an expert source across multiple food and lifestyle verticals.
- Drove lasting visibility for her cookbook on Amazon and long-tail SEO benefits from backlinks in high-authority publications.
