Client: Joe Disanto, Founder of Joe Disanto Insights — finance influencer, consultant, and educator
Services: Media Outreach, Expert Positioning, Ongoing Media Monitoring, Social Media & Content Strategy
The Challenge
Joe Disanto had strong expertise in finance, real estate, and entrepreneurship, but needed more earned media visibility to expand his reach, build credibility, and attract new consulting clients. His goal was to establish himself as a trusted financial thought leader beyond his blog and social channels.
The Approach
I positioned Joe as an expert source for finance, investing, and money management topics, targeting both national outlets and finance-specific publications.
- Built media lists across finance, business, and lifestyle publications.
- Tailored outreach to highlight Joe’s commentary on saving, investing, real estate, and financial independence.
- Responded to high-value journalist requests to land expert quotes in tier-one outlets.
- Monitored for ongoing opportunities to keep his name consistently in circulation.
- Delivered regular PR and social content each month, ensuring a steady drumbeat of posts aligned with his brand voice.
- Distributed content across the right platforms at the right time to keep his insights in front of more readers and followers.
The Results
Earned media coverage across top finance, business, and lifestyle outlets — over 40 placements across multiple markets.
Key Highlights:
- Yahoo! Finance (US, UK, Singapore): Multiple features positioning Joe as a trusted finance voice.
- Business Insider: Expert commentary on personal finance and wealth-building strategies.
- Financial Times: Positioned Joe alongside international finance experts.
- NASDAQ: Quoted on market insights and investing approaches.
- US News & World Report: Coverage in practical money management pieces.
- Investopedia: Recognized as a subject matter expert.
- Apartment Therapy: Featured for insights bridging finance and lifestyle decisions.
- Wealth of Geeks + City Chronicle, Daily Press, New Orleans City Business: Syndicated features reaching regional and niche readers.
- The Tilt: Positioned Joe within the creator economy conversation.
- MSN, AOL, Euro News, New Zealand Times, EMEA Tribune: International pickup expanding his visibility beyond the US.
Alongside the media placements, we maintained a steady drumbeat of social and content visibility month over month, keeping Joe’s voice top of mind in a crowded financial education space between big press wins.
Key takeaway: For thought leaders like Joe Disanto, consistency is the currency of credibility. Combining high-profile earned media with steady, strategic publishing builds the trust and recognition that keeps an expert’s message resonant over time.
The Impact
- Established Joe as a credible finance influencer in both U.S. and international markets.
- Expanded his reach across diverse audiences — from traditional finance readers (NASDAQ, Investopedia) to lifestyle audiences (Apartment Therapy, The Tilt).
- Strengthened his reputation as a go-to money and investing expert, supporting client acquisition for his consulting business.
Working with Lindsay has been great! She has been able to get me quoted in many high DA publications, including Business Insider and Yahoo Finance, to name a few!
