Client: Author & coach Mike
Published: February 1, 2023 — available on Amazon
Services: Ghostwriting collaboration, companion workbook creation, interior layout, cover design, publishing support
The Challenge
Mike had a powerful coaching framework for athletes and “workplace athletes,” but needed a book that captured his voice, translated his methods into practical steps, and shipped as a polished product—complete with a companion workbook.
The Approach
I treated the project like an investigation: listen deeply, map the story, then build a clean, repeatable system readers can use.
- Voice-first collaboration: interviews and working sessions to capture Mike’s tone and stories.
- Structure & clarity: chapter architecture that moves from mindset principles to on-the-field (and at-the-desk) application.
- Action over theory: exercises, reflection prompts, and checklists woven into each chapter.
- Workbook buildout: standalone workbook designed to mirror the book’s flow for teams, coaches, and individual readers.
- Design & production: interior layout, typography, and cover design to present a cohesive brand; files prepared for Amazon publication.
Deliverables
- Completed nonfiction manuscript in the author’s voice
- Companion workbook with exercises and space for notes
- Interior layout & formatting for print/digital
- Custom cover design aligned with the message and audience
- Light publishing guidance to support a smooth Amazon release
The Result
A professional, reader-friendly package—book + workbook—that turns mindset principles into daily practice for athletes and professionals. The book launched February 1, 2023 and is available on Amazon, giving Mike a durable asset for speaking, coaching, and brand authority.
“This was an amazingly fun project and Mike was such an inspiration to work with. I assisted with the creation of the workbook, did the layout, and the cover design.” — Lindsey Chastain
