Client: Brittany Rupp Homes — Lake Tahoe West Shore real estate brokerage, Broker-Owner Brittany Rupp
Services: Social Media (Instagram & Facebook), Blog Content, Newsletter
The Challenge
Brittany Rupp has spent twelve years specializing in one of the most beautiful and most complicated real estate markets in the country: the Lake Tahoe West Shore, where buyers and sellers have to navigate a layer of environmental regulation — TRPA rules, IPES scores, short-term rental permits — that most agents don’t understand and even fewer can explain. She needed a consistent presence across social, blog, and newsletter to reach second-home buyers and relocating clients, starting from a fairly blank slate: an IDX website, active Facebook and Instagram accounts, but no defined brand voice or content strategy tying it together.
The Approach
I built a three-part content program around Brittany’s real edge — the regulatory expertise that protects her clients from expensive mistakes:
- Social Media Management: Facebook and Instagram, three posts a week plus a monthly reel, covering listings, market updates, and lifestyle content for the West Shore.
- Blog Content: Monthly articles translating Tahoe’s regulatory maze into plain-language guides — TRPA rules, what an IPES score means for buyers, how to price a home to sell, and how to win a West Shore home in peak season without overpaying.
- Newsletter: A monthly newsletter keeping past clients and leads current on the market and new content.
The Results
In the four months since the program launched, Instagram has become the strongest-performing channel in the account:
Key Highlights:
- Instagram followers grew from 464 to 497 — about 7% — since the account launched in April 2026, with July alone bringing 2,027 views and 976 reach across 10 posts.
- Four in-depth blog articles published turning genuinely complex regulatory topics (TRPA rules, IPES scores, seasonal pricing strategy) into buyer- and seller-friendly guides.
- Consistent Facebook presence maintained alongside Instagram, with steady weekly posting supporting reach on both platforms.
- A monthly newsletter keeping the pipeline of past clients and active leads current on listings and market content.
The Impact
Brittany now has a content program that matches the expertise she actually brings to her clients — instead of generic listing posts, the blog and social content explain the regulatory details that make the West Shore market genuinely difficult to navigate without a specialist. That positioning is showing up in the numbers: Instagram is growing steadily and outperforming, giving Brittany’s twelve years of local expertise a digital presence that matches her reputation on the ground.