The value of what organizations can do with their data is growing every year. Yet McKinsey found that less than half of data teams are providing value to their respective organizations, despite increasing investment in data across industries.
Why is it so difficult for organizations to see success in the data-driven projects they pursue? One major reason lies in a lack of connectivity to different data sources and real-time sync. Businesses big and small often have an ad hoc approach to integration, building processes over time in a piecemeal way. This leaves data prone to being ignored or overlooked, while other information requires a time-consuming process to sufficiently collect and analyze.
Intelligent automation can solve many of these issues, removing manual processes prone to error and replacing them with streamlined and efficient workflows. The key is to understand how to connect your data to increase profitability, unlocking new value by closing information gaps.
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